Brian Van Duyne and Lori Van Duyne from Fernbaugh’s Diamond Fine Jewelry recently attended the 2018 Retail Jewelers Organization (RJO) Winter Buying Show in Savannah, GA. The 3-day event, themed Savannah Sparkle, provided jewelers the opportunity to purchase new items at pre-negotiated prices, network with other top jewelers from acr oss the nation, and check out the latest industry trends.
“Being able to purchase jewelry at pre-negotiated prices at the RJO show is a huge draw to attend because we’re able to pass along those saving to our customers,” said Brian Van Duyne of Fernbaugh’s Diamond Fine Jewelry. “But, just as important, is the continuing education opportunities that are offered. We want to make sure we understand everything that is happening in our industry.”
Fernbaugh’s Diamond Fine Jewelry was able to participate in seminars highlighting some key industry topics such as selling to Millennials, building action plans for successful events and improving productivity. They were also included in roundtable discussions allowing peer-to-peer sharing to ensure the best practices, ideas and information is being brought back to their store to share with their customers.
Photo Caption: Brian Van Duyne and Lori Van Duyne from Fernbaugh’s Diamond Fine Jewelry with Aubre Lee Stewart at the RDI Diamonds booth during the 2018 Retail Jewelers Organization (RJO) Winter Buying Show in Savannah, GA.