Attorney General Todd Rokita is leading 7 states expressing legal concern that Target Corp.’s extremist “LGBTQIA+ Pride” campaign is damaging states’ efforts to safeguard citizens.

“We work daily to protect children and uphold parental rights,” Attorney General Rokita said. “In my role, I defend Indiana laws focused on these very priorities. Further, we look out for our individual states’ economic interests as Target shareholders.”

In a letter, Attorney General Rokita and the other states advise Target to stop promoting and selling potentially harmful products to minors.

Target has marketed girls’ swimsuits with “tuck-friendly construction” and “extra crotch coverage” for male genitalia. 

It also has sold merchandise produced by the self-declared “Satanist-Inspired” brand Abprallen, which is known for designs that glorify violence.

Target has sold items featuring the phrase “We Bash Back” with a heart-shaped mace — a heavy club typically having a metal head and spikes — in the trans-flag colors. Another design includes the phrase “Transphobe Collector” alongside a skull. Yet another product features skulls beside a pastel guillotine labeled as a “Homophobe Headrest.”

Following publicity over its decision to market such items, Target suffered a drop in sales and stock price.

“Transanity doesn’t sell,” Attorney General Rokita said. “Let’s all unite around pride in America instead of falling into the trap of dividing along lines of identity politics.”