All eyes are on Indiana in March as the state prepares to host the NCAA men’s basketball tournament. As Indiana shines in the national spotlight, it is the perfect time for Hoosiers to showcase why this state the ideal place to live, work, study, stay and play, and that is its people.

Monday, the Indiana Destination Development Corporation (IDDC) launched a national campaign – #myINcrowd – with famous Hoosiers David Letterman and Sage Steele introducing the nation to some Indiana residents doing remarkable things. And, there’s an opportunity for all Hoosiers to get involved and bring the Indiana story to life on a national stage.

“With March Madness shining a national spotlight on Indiana, we want to showcase diverse Hoosiers from around the state who are doing amazing work,” said Gov. Eric J. Holcomb. “This campaign tells the stories of unique and successful people who call our great state home.”

#myINcrowd asks all fellow and former Hoosiers to show their Indiana pride

The #myINcrowd campaign includes a social media initiative that encourages all Indiana residents and former residents to share their pride for their state and fellow Hoosiers.

“While we all know Indiana has some pretty special people, we want everyone else to realize it too,” said Lt. Gov. Suzanne Crouch. “So, while the eyes of the entire country are on Indiana during the NCAA Men’s Basketball Tournament, we want everyone’s help in telling the story.”

“We invited Dave Letterman and Sage Steele to help us showcase the people who make this state a great place to be. And we’re calling on all Hoosiers, former Hoosiers and all college basketball fans to get involved, have some fun and showcase the richness, diversity and beauty of life in Indiana,” said Elaine Bedel, IDDC’s Secretary and CEO. “Post with #myINcrowd to share a story of remarkable Hoosiers you know or include something you are doing to celebrate March Madness or the State of Indiana. We’re excited to see the impact we can have by making everyone part of #myINcrowd.”