Best PracticesFor the 23rd consecutive year, Gibson has earned Best Practices status from Independent Insurance Agents & Brokers of America (IIABA).


Best Practices firms are agencies taking part in an annual study that has become a prestigious recognition of the superior accomplishments of the top insurance agencies in the country.


Gibson, a 100% employee owned company, first received the honor in 1994 and has retained the Best Practices status every year since. Only seven agencies in the state of Indiana received the honor in 2016.


More than 1,800 independent agencies throughout the U.S. were nominated to take part in the annual study with only 254 agencies qualifying for the honor. To be chosen, an agency had to be among the top-performing agencies in one of six revenue categories.


To achieve this objective, the agencies must first be nominated for participation by an insurance carrier or an IIABA state affiliated association. The agency must then submit detailed financial and operational information that are analyzed, scored, and ranked objectively for inclusion in the study on the basis of operational excellence including growth, profitability, productivity, service, and financial stability.


Each year since 1993, IIABA and Reagan Consulting, an Atlanta-based management consulting firm, join forces to study the country’s leading agencies in six revenue categories. The agencies comprising the study groups are selected every third year through a comprehensive nomination and qualifying process and awarded a Best Practices Agency designation. The selected Best Practices agencies retain their status during the three-year cycle by submitting extensive financial and operational data for review each year.


The Best Practices Study was initiated by IIABA in 1993 as the foundation for efforts to improve agency performance. The annual survey and study of leading independent insurance agencies documents the business practices of the highest performing agencies and urges others to adopt similar practices


Gibson is a regional insurance broker and risk management services firm. With offices in South Bend, Plymouth, Indianapolis, and Fort Wayne, Indiana, Gibson is 100% employee owned and ranks in the top 1% of independent agencies in the nation. Visit for more information.